Abbi Pulling F1 Academy Champion

Abbi Pulling is the 2024 F1 Academy Champion and a pioneer for women in motorsport, inspiring the next generation of female racing drivers.

We have known Abbi since her karting days - where she became a double British Junior TKM Karting Champion, in back-to-back seasons.

Over the years we got to know Abbi through her love of graphic design and art - where we have worked with her on numerous promotional design work.

Since the start of 2024 , we have been working with her on a brand new Website, Online Shop and her Marketing.
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Abbi also launched her own online store, which we built into her website to sell products worldwide.
She unveiled her debut merchandise range PULLIN9 in 2024 and a Limited Edition range SCORCHIN9 at the end of the 2024 season.

Last season, Abbi produced one of the most dominant and complete Junior single-seater campaigns in history!
She was crowned the F1 Academy Champion in dominant style with 9 Wins, 10 Pole Positions and never finishing off the Podium all season!

Alongside this, she made history as the first female race winner in British F4 - as well as becoming a worldwide influence, showing women can compete and exce in all areas of motorsport.

Her website and eCommerce platform is one of our most in-depth projects to date! 
We consistently work with her on various website and design projects, as she continues her journey up the motorsport ladder.

2025 will see Abbi make the step into the GB3 Championship with Rodin Motorsport and we look forward to seeing what the future holds for her.